"We
picked the Overland Agency after sending RFPs to several leading
Northwest agencies. Overland clearly understood the brand and marketing
strategies needed, and presented us an outstanding proposal. The
Overland Agency was chosen to complete the complex web-development
project based on its extensive brand development experience, in-depth
knowledge of Internet marketing and track record of aesthetically
sophisticated execution."
Walter Moberg
President, Moberg Fireplaces
URL: www.mobergfireplaces.com
Client:
Moberg
Fireplaces is the leading fireplace design firm globally—admired, asked
for by name, and commissioned by the world’s richest, most influential
people, as well as by the owners of the finest hotels.
Challenge:Moberg
Fireplaces needed a new website that illustrated a level of technical
excellence, elegance, and aesthetic beauty. The heart of the Moberg
brand is their industry-leading knowledge and expertise, professional
and personal service, and deep portfolio of quality custom work. Moberg
wanted their web presence to project these qualities beautifully and
effortlessly, speaking authoritatively and enticingly to their target
audiences: architects, engineers, and high-end custom home builders.
Solution:The
Overland Agency built a website with a modern, professional look and
user interface that intelligently serves high-end architects. The new
site preserved and extended online the breadth of Moberg’s offerings
and some of the warmth, magic, and mystery of their chief product:
fire. Serving the emotional elements of the hearth was a critical
aspect of speaking to “non-technical” high-end homeowners and builders.
Since the site is highly visual, we used Flash for better image
handling and control, and added subtle animation for an aesthetic
viewing experience while browsing Moberg’s deep portfolio of fireplaces
and the unique drawings used to build them. We also gave Moberg’s
marketing team the ability to edit and control the Flash content with a
custom-built Flash content management system.
Result:
The
website has received overwhelming praise, even earning an international
WebAward for Standard of Excellence for Architecture. It has set a new
standard for architectural websites, and the client feels the results
speak for themselves:
www.mobergfireplaces.com.
This project won: 2006 WebAwards: Standard of Excellence for Architecture