A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

Register for Whitepaper

Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

Register for Application Note


We Build Brands and Online Business Models That Work
CommentsRecommend  Updated 48d 3h ago

Overland Agency offices top floorThe Overland Agency occupies the top floor of this historic downtown Portland building located in the heart of the business district.

The Overland Agency is a leading brand marketing and interactive advertising agency with deep capabilities in web design and development--what has emerged as the new marketing agency model for Web 2.0: Agency 2.0. Our key to achieving success for our clients online is in finding the right people and create a work atmosphere for them to succeed and a culture where creatives, engineers, and analysts can work and excel together.

View some of our internationally recognized and award winning creative work under the navigation topic Work + Case Studies.

The Overland Agency builds brands and result-generating websites and develops brand strategies that incorporate Internet marketing campaigns, search engine marketing (including organic and paid search strategies), and e-mail permission-based marketing. In addition, we develop and execute customer relationship and channel partner strategies and communications as well as direct to consumer and complete e-commerce solutions. In other words, we are your online integrated marketing partner: a digital ad agency, web development shop, search consultancy, and brand specialists in one. Our clients include adidas, Aegon, Dolphin Software, ePromos, Extensis, Merix Corporation, Volt, and the Oregon Council of Child and Adolescent Psychiatry.

The Overland Agency develops online business models around what we call Branded Paths to Action (BPAs). Brand building and conversion begin at the first encounter with a brand—be that a banner ad, search response, press release, newsletter sponsorships, or other communications. Every click from that point forward should strengthen the brand, and zero in on the specific information that delivers the visitor to a conversion point. Our clients are local, national, and international.

We invite you to partner with us and build your brand. See and hear our clients' success stories in Case Studies and Customer Testimonials.


Conversation guidelines:   We welcome your thoughts, stories and information related to this article. Please stay on topic and be respectful of others. Keep the conversation appropriate for any interested reader.

You must be logged in to leave a comment.    login | register
Not logged in







Comments: (0)