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Interactive Brand
Branding and Strategic Planning

We've helped dozens of B2C and B2B clients powerfully build, strengthen, and extend their brands online. Before we execute, we identify and understand: your products and services, customers, competitors, and opportunities.
Digital Experience
Websites & Online Business Models

We live and breathe interactive. Our international-award-winning website design is backed by sound plans to attract qualified visitors, build relationships, and sell products and services. Great online business models demand nothing less.
SEM & Analytics
Interactive Advertising & Search

Overland can help you choose wisely among search (SEM/SEO), online campaigns, rich-media, e-mail and permission-based marketing, seminars, blogs, podcasts, and more.
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Your online integrated marketing partner — an ad agency, web development shop, search and brand specialists wrapped into one.

          

News

3.10.08 Job Opening for Freelance Software Engineer/Web Developer
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2.12.08 Job Opening for Freelance Interactive Designer
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11.5.07 The Overland Agency Wins Nine More International Awards.
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11.1.07 Account Supervisor Added to Overland Team.
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10.22.07 Overland Agency Collects W3 Award, Three WebAwards For Rich-Media Projects.
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10.22.07 Overland Agency Adds Senior Software Engineer/Lead Flash Developer.
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10.16.07 Overland Agency Promotes New Director of Account Services
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10.4.07 Overland Agency Launches Video Ad Campaign for Aperion Audio.
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9.17.07 Overland Agency-Produced Sustainable Film Wins Aurora Award
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8.31.07 A real Zoom mentality
Wieden & Kennedy answers critics with interactive strike
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8.27.07 Overland Agency Among Inc. Magazine’s 5,000 Fastest-Growing U.S. Companies.
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8.14.07 Overland Agency Wins Interactive Media Awards for Verdero Baseball & McGee Financial.
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8.1.07 Overland Agency Releases Latest Cost-Saving Website Management Tool.
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6.28.07 Overland Agency Among Oregon's 100 Fastest-Growing Companies.
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6.6.07 Overland Agency Scores B2B ACE Award for Oregon Memorials Site.
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6.4.07 The Oregonian: Mount Hood Habitat for Humanity is preparing to launch a new Web site, designed for free by the Portland-based Overland Agency.
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4.25.07 The Summit Creative Awards has recognized Overland's work with gold and silver awards.
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4.06.07 Internet Strategist Kim Humphries joins Overland's growing staff.
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4.04.07 The Overland Agency debuts a documentary about corporate sustainability, Nontoxic Business: New Insights for Greening the Supply Chain.
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3.26.07 The Overland Agency wins another two Internet Advertising Competition awards.
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3.2.07 The Overland Agency has launched www.tessi.com, the new face of Test Systems Strategies, Inc. (TSSI).
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2.27.07 The Overland Agency announces the debut of the new Oregon Memorials website, www.oregonmemorials.com.
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2.16.07 The Overland Agency and Fila Launch New Verdero Baseball Website.
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1.26.07 The Overland Agency has won a 2006 Interactive Media Award for Outstanding Achievement in a website for Professional Services for the Ater Wynne LLP law firm site.
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Whitepapers

10 Steps to Improve Search Rank
By Arve Overland, CEO and Executive Creative Director, and Leo Chung, Director of Interactive Strategies
Organic search optimization is indeed vital to your business. In this in-depth whitepaper, we discuss prudent and ethical ways to improve your organic search ranking. 
Register for Whitepaper 

4 Steps to Brand and Web Strategy Development
By Arve Overland, CEO and Executive Creative Director
This whitepaper will show you our proven process for developing and strengthening your brand strategy and online results.
Register for Whitepaper 

12 Tips to Increase Paid Search Conversion (PPC)
By Leo Chung and Joshua Patrice
This white paper provides a foundational understanding of paid search marketing, or pay-per-click advertising (PPC), in helping to achieve business goals. The authors discuss 12 actionable tips that you can apply today to improve keyword, bid and ad copy performance on the major search engines – Google, Yahoo! and MSN – for that all important visibility on the search engine response page.
Register for Whitepaper

Email Marketing Best Practices
By Arve Overland and Leo Chung
Email marketing is one of the most cost-effective methods for creating and maintaining relationships with your customers. This white paper details the best practices for deploying successful email campaigns, including improving your open and click-through rates, leveraging targeting and segmentation, incorporating analysis for on-going refinement, and how to adhere to the CAN-SPAM act.
Register for Whitepaper

7 Online Strategies for Doing Business in China 
By Arve Overland, Greg Tozian, and Jeff Bialy 
Learn how to reach and sell to China's explosively growing new class of web-savvy professionals. 
Register for Whitepaper

Application Note: Website Framework and CMS
Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for client websites . This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS), ecommerce and blog.

Download Application Note

Recent Awards

2007 WebAwards (international)
The WebAwards, given by the Web Marketing Association (webaward.org), were established in 1997 to recognize exceptional design and functionality for entire websites.
Number of entries: Thousands from more than 40 countries

Standard of Excellence for:


2007 W3 Awards (international)
The first major web competition accessible to small firms, global agencies, and everyone in between, the W3 Awards are judged by members of the elite International Academy of the Visual Arts.
Number of entries: 2,700+


2007 Aurora Awards (international)
The Aurora Awards honor excellence in products, programs, and commercials that don’t normally compete nationally, judged by a panel of seasoned film and video professionals.


Inc. Magazine's 5,000
Fastest-Growing Companies in America
The Overland Agency ranked 3,578th on Inc.'s inaugural list of America's 5,000 most successful entrepreneurs. Overland also ranked 64th in the regional Top 100.

2007 Interactive Media Awards(international)
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development, honoring individuals and organizations for their outstanding achievement. The Overland Agency won alongside big-budget campaigns for McDonald’s, Dreamworks SKG, BMW, Sony, Calvin Klein, and Tropicana.

Best in Class for Consumer Goods


Outstanding Achievement for Financial Information


Outstanding Achievement for Professional Services


2007 Portland Business Journal's 100 Fastest-Growing Private Companies in Oregon (regional)
Among hundreds of entrants, the Overland Agency ranked 56th for its 83.5% growth in revenues and employees from 2004 to 2006.

2007 B2B ACE Awards (national)
Hosted by the Business Marketing Association of New York City, the Ace Awards honor the most exceptional creative efforts in B2B marketing communications.


2007 Summit Creative Awards (international)
The Summit Creative Awards is an international awards competition recognizing excellence in advertising, communications and design
Number of entries: Thousands from 23 countries



2007 Internet Advertising Competition (international)
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising.


Case Studies

Online Channel Partner Strategies
The world’s leading audio test and measurement company with channel partners in 35 countries. Our challenge was to develop a knowledge brand strategy, build a new dynamic web presence that would generate leads, mature and distribute those leads, and strengthen the brand relationship with channel partner resellers and end customers.
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eCommerce of Complex Products
An $11-billion Dutch insurance company needed a strategy to raise conversion rates for life insurance among North American consumers.
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Video and Animation
Due in part to the emergence of Internet advertising, this brand had taken a backseat to other market-dominating brands. They needed to successfully re-awaken the brand and make it sexy again—online.
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Interactive Storytelling
Our client, the sponsor of blind athlete Rachael Scdoris, wanted to create an inspirational story of living life to the fullest with a website that attracted a worldwide audience by charting her progress on her daunting journey.
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Online Demo
A network solutions company was looking for an innovative way to showcase the depth and benefits of their suite of network solutions, and at the same time, enhance their brand against larger network competitors.
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Search Engine Marketing
Life Insurance Company wanted to launch an online campaign to drive traffic to their product websites and increase the number of policies sold online.
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Rich Media Campaign
Direct online retailer and manufacturer of speakers needed great creative to compete with big-box retailers.
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Product Positioning
Leading software company with a failing product needed to reintroduce and position it to its target audiences through online channels.
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Brand Tool Kit Intranet
Internationally leading fitness footwear and apparel manufacturer needed an intranet on which employees and vendor-partners could access the latest Corporate Identity resources and brand guidelines.
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Branding
A company’s new service brand needed to reach a whole new audience.
Read Case Study
Copyright ©2008 Overland Agency, Inc. A brand marketing, web development, search engine marketing and interactive advertising agency.
We analyze and execute creative strategies for complex brand related issues and
produce result generating websites and online campaigns through creative web design and development.
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