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OVERLAND — ALL THINGS DIGITAL
an interactive advertising agency

Overland is a creative and technology partner for visionary companies investing in digital solutions to improve their online brand and business performance. We love our work and have dedicated teams with deep capabilities in online brand positioning, user experience design (UX), creative content generation, online and social media marketing, web design and animation, mobile and web applications, ecommerce and website development.

We're located in dynamic Portland Oregon and our clients are industry leaders headquartered throughout the United States and Europe.

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We build online business models
– Discovery, journalistic research
– Online brand strategy
– Mobile/Web applications strategy
– Online/social media marketing
– Search engine marketing (SEO/PPC)
– Analytics and actionable reporting

News & Events

06.25.2010 Overland wins two silver Communicator Awards for clients Stash Tea and the Design and Automation Conference (DAC). More

05.10.2010 Overland wins two Summit International awards for creative custom web design for clients Stash Tea (gold) and adidas (bronze). More

We Won!!!
Overland's house band Sterling Cooper won this year's Portland Ad Federation Battle of the Bands. Rock on! Check it out on YouTube

04.12.2010 Overland launched a new site for the international tech conference DAC. Go check the site out at...

02.18.2010 Today (1 AM) we launched a new ecommerce site we designed and built for Stash Tea. Go to check out the site...

Portland Advertising Federation
Brand in Hand —
How to Make an iPhone App
Join PAF, Arve Overland and Greg Tozian for an informative lunchtime download.
Tuesday, January 26, 2010
11:30 Networking Lunch 12:00 to 1:30
Ecotrust Building 721 NW 9th AvE.
$40 PAF Members $65 Non Members

More Information
Register Today!

11.05.09 Overland Wins Davey Award for Viral-powered adidas Microsite
More

11.04.09 Overland Launches Portland CPA Firm Website
More

11.02.09 Overland Welcomes Software Engineer
More

10.26.09 Overland Launches Mali 3D-Graphics Developer Site for ARM
More

10.21.09 Digital Shop Receives International Green Marketing Honors
More

9.22.09 Overland Launches New adidas iPhone App
More

9.15.09 Overland Wins WebAwards Fourth Year in a Row
More

8.24.09 Ghost of Namesake Car Haunts Digital Agency Move
More

6.17.09 Portland Ad Federation Battle of the bands Facebook Page

5.29.09 Overland Agency Developing Groundbreaking iPhone App
More

5.27.09 Overland Wins Two Communicator Awards
More

5.6.09 Overland Welcomes Senior Technical Project and Office Managers
More

5.1.09 Overland to Create Ecommerce Website for Stash Tea
More

4.7.09 Job Opening for Technical Project Manager/Interactive Producer
Position Filled

2.6.09 Overland Launches New Housing Research Center Website
More

1.22.09 Overland Digital Agency adds Senior Designer and Engineer
More

Enjoy our photo essay
TODAY IN PORTLAND

To view our archive of older press releases please visit our newsroom

Online Resources

Business Journal Columns
11.20.09 Mobile Applications
06.26.09 Social Media Marketing
04.03.09 Avoid Website Confusion
02.27.09 Web Videos
02.06.09 Content Management
12.05.08 Drive Web Sales
10.24.08 Plan Your Online Strategy
10.03.08 Pay Per Click
08.08.08 Search Optimization
07.11.08 Better Websites

Overland Digital News
Every week the Overland Team compiles and comments on a handful of stories from the digital marketing and technology world we live in that we think has interest to our friends.

Get OA Digital News

Mobile & iPhone Applications
By Greg Tozian, VP, Strategy
This whitepaper is a snapshot of some of the early successes that have arisen out of mobile applications for brands — now that they’ve been around in the U.S. for more than a year. We also examine some of the clear, frankly logical, best practices emerging in this exciting new field of marketing.
Download Whitepaper

Mastering Social Media Marketing
By Greg Tozian and Josh Patrice
Twitter, Facebook, YouTube, LinkedIn and blogs are hot, and Overland reveals the six categories and 10 benefits of SMM.
Download Whitepaper

The Path to Determining Value Propositions
A whitepaper by Greg Tozian, Chief Strategy Officer and Arve Overland, CEO/Chief Creative Officer
How do you determine what your company’s right value propositions are for the industries (and their various job descriptions/personas) that you serve? This whitepaper, complete with process charts, will delineate a clear path for you to start the important work of crafting strong value propositions.
Download whitepaper on Value Propositions

10 Steps to Improve Search Rank
By Arve Overland and Leo Chung
In this in-depth whitepaper, we discuss prudent and ethical ways to improve your organic search ranking.
Download Whitepaper

Brand and Web Strategy Development
By Arve Øverland
Proven process for developing and strengthening your brand strategy and online results.
Download Whitepaper

12 Tips to Increase Paid Search Conversion (PPC)
By Leo Chung and Josh Patrice
Foundational understanding of paid search marketing in helping to achieve business goals. The authors discuss 12 actionable tips that you can apply today to improve performance.
Download Whitepaper

Email Marketing Best Practices
By Arve Overland and Leo Chung
Best practices for deploying successful email campaigns, including improving your open and click-through rates, leveraging targeting and segmentation, incorporating analysis for on-going refinement, and how to adhere to the CAN-SPAM act.
Download Whitepaper

Website Framework and CMS - Application Note
Overland's powerful website framework includes a flexible user interface as well as an easy-to-use full featured Content Management System (CMS), ecommerce and blog.
Download Application Note

Recent Creative Awards

2010 Communicator Awards (international)
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals.

Silver: Food and Beverage Category, Stash Tea, Custom Ecommerce Website

Silver: Association Category, Design Automation Conference (DAC), Full featured custom conference and resource website

2010 Summit Creative Awards (international)
The annual awards honors the creative achievements of companies worldwide. Judged by an international panel of judges.

Gold Award for:
Ecommerce website for Stash Tea
Bronze Awards for:
Microsite for adidas retail

2009 Davey Awards (international)
The annual awards honors the creative achievements of smaller companies worldwide. Judged by International Academy of the Visual Arts.

Silver Award for:

Retail Website, adidas free stripes

2009 W3 Awards (international)
The W3 Awards are judged by members of the elite International Academy of the Visual Arts.
Number of entries: 2,700+

Silver Awards for:

Green Website, Cold Climate Housing Research Center
Education Website, Lightspeed Technologies

2009 WebAwards
(international)
Given by the Web Marketing Association to recognize exceptional design and functionality for websites.
Number of entries: Thousands from more than 40 countries

Standard of Excellence for:

Education Website, Lightspeed Technologies

Retail Website, Dapper Frog

2009 Communicator Awards (international)
Leading international awards program honoring creative excellence for Communications Professionals. The Award of distinction is presented for projects that exceed industry standards in quality and achievement.

Awards of Distinction for:

Green/Eco-Friendly Website, Cold Climate Housing Research Center

Transportation Website, Alta Planning and Design

2008 Davey Awards (international)
The annual awards honors the creative achievements of smaller companies worldwide. Judged by International Academy of the Visual Arts.

Silver Award for:

Consumer Products/Services, Dapper Frog Ecommerce Website

2008 W3 Awards (international)
The W3 Awards are judged by members of the elite International Academy of the Visual Arts.
Number of entries: 2,700+

Silver Award for:

Transportation Website, Alta Planning and Design

2008 WebAwards (international)
Given by the Web Marketing Association to recognize exceptional design and functionality for websites.
Number of entries: Thousands from more than 40 countries

Standard of Excellence for:

Home Building Website, Legend Homes

Non Profit Website, Mt. Hood Habitat for Humanity

Transportation Website, Alta Planning and Design

2008 Communicator Awards(international)
Leading international awards program honoring creative excellence for Communications Professionals. The Award of Excellence is given to those entries whose ability to communicate puts them among the best in the field.

Awards of Excellence for:

Sports Website, Verdero Baseball
Sports Website, Soloflex

Award of Distinction for:

Health and Wellness Flash Demo, Welch Allyn

2008 Interactive Media Awards(international)
Recognizing the highest standards of excellence in website design and development.

Outstanding Achievement for:

Computer Software Website, Dolphin Safe Source
Non-profit Website, Mt. Hood Habitat for Humanity

Click here to view all our awards for web design and online marketing

Client Case Studies

iPhone Application
adidas was looking for a way to do localized, product-specific and cost effective marketing for their chain of outlet stores.
View Case Study
Read Case Study

Viral Campaign
adidas wanted more shoppers coming into their stores for the 2009 back to school and holiday shopping season.
View Case Study
Read Case Study

Ecommerce Retail
When The Dapper Frog, a high-end home decór retailer, contacted Overland Agency their website had unacceptably low organic search visibility and visitor-to sales-conversion numbers.
Read Case Study

Search Engine Marketing
Life Insurance Company wanted to launch an online campaign to drive traffic to their product websites and increase the number of policies sold online.
Read Case Study

Rich Media Campaign
Direct online retailer and manufacturer of speakers needed great creative to compete with big-box retailers.
Read Case Study

Product Positioning
Leading software company with a failing product needed to reintroduce and position it to its target audiences through online channels.
Read Case Study

Brand Tool Kit Intranet
Internationally leading fitness footwear and apparel manufacturer needed an intranet on which employees and vendor-partners could access the latest Corporate Identity resources and brand guidelines.
Read Case Study

Online Channel Partner Strategies
The world’s leading audio test and measurement company with channel partners in 35 countries. Our challenge was to develop a knowledge brand strategy, build a new dynamic web presence that would generate leads, mature and distribute those leads, and strengthen the brand relationship with channel partner resellers and end customers.
Read Case Study

eCommerce, Financial Services
An $11-billion Dutch insurance company needed a strategy to raise conversion rates for life insurance among North American consumers.
Read Case Study

Video and Animation
Due in part to the emergence of Internet advertising, this brand had taken a backseat to other market-dominating brands. They needed to successfully re-awaken the brand and make it sexy again—online.
Read Case Study

Interactive Storytelling
Our client, the sponsor of blind athlete Rachael Scdoris, wanted to create an inspirational story of living life to the fullest with a website that attracted a worldwide audience by charting her progress on her daunting journey.
Read Case Study

Online Demo
A network solutions company was looking for an innovative way to showcase the depth and benefits of their suite of network solutions, and at the same time, enhance their brand against larger network competitors.
Read Case Study

Branding
A company’s new service brand needed to reach a whole new audience.
Read Case Study

OVERLAND — ALL THINGS DIGITALan interactive advertising agency

News & Events

Online Resources

Recent Creative Awards

Client Case Studies

OVERLAND — ALL THINGS DIGITAL
an interactive advertising agency