Overland Agency | Interactive Advertising Agency - About - Agency 2.0: Capabilities for the Digital Marketplace

A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)

Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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Agency 2.0: Capabilities for the Digital Marketplace

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The Overland Agency is a full-service interactive advertising agency focusing on brand building, web development, and lead generation.We are your online integrated marketing partner: an ad agency, web development shop, search, and brand specialists wrapped into one.

Branding:
• Brand positioning and identity development
• Product positioning
• Research (journalistic approach, benchmarking, SWOTs, and usability testing)
• Style guides
• Visual and verbal brand language development

Creative:
• Copywriting (websites and campaign copy)
• Creative direction (branding, campaigns, photo shoots, and video shoots)
• Flash animation
• Graphic design and illustration
• Public relations (online strategies)
• Website design

Programming/engineering:
• Content Management Systems (CMSs), .NET 2.0, and Flash (full WYSIWYG for
easy site maintenance)
• Extranet and CRM solutions custom built for business
• E-commerce solutions
• Flash ActionScript programming
• Rich-media applications (secure streaming and web broadcasts)
• Web design and development (ASP, .NET 2.0, PHP and AJAX)

Online media and strategic planning:
• Contextual and behavioral targeting
• E-mail campaigns (newsletters)
• Integrated online advertising campaigns
• Lead-generating direct-response campaigns (online: SEO/SEM/ads)
• Online analytics and conversion tracking
• Online media planning (search, banner ads, rich media, e-lists, e-newsletters, etc.)
• Online permission marketing and loyalty programs
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Strategic planning including marketing and product launch plans

Rich media:
• Audio and video creative and production
• Corporate and industrial video
• Dynamic Flash sites
• Streaming audio and video

Contact us for a comprehensive list of our programming capabilities.

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